Martina Macpherson, Managing Partner, Sustainable Investment Partners

many green targets and three arrows reaching the center of objective, image fading from green to white with blur effect, square format. Strategic marketing or business competitive advantage concept.

Strategic marketing focuses on how to develop competitive advantage through the drivers of shareholder value. Delivering value to business requires insight into the changing marketplace and decisions regarding how to match an organisation’s distinctive capabilities with value opportunities. Being able to do this is the key for many marketers to increase their influence in the organisation.

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-> Strategic Marketing Fundamentals